FOUR PURE: PURE MISCHIEF OF SOCIAL

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Written By Niketa Tripp

After a few unpredictable years, partnerships disproved of by the fans and multiple changes of ownership, beer brand Four Pure had lost its edge. The community felt disengaged and disconnected from the beloved brand.

Enter Sunshine. Combining social-led insights with striking creative, authentic TOV (and a few memes along the way) we reignited a community and drove positive sentiment towards the brand.

The Results

  • 1.5 Million Reach

  • 16,000 Engagements

  • 794 New Fans

Niketa Tripp
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