Stuff from the Sunshine team.
THE DEVIL IS IN THE DETAIL: ELEVATING HIGHLAND SPRING CONTENT WITH VFX
When we think of VFX or CGI, we often think about blockbuster movies filled with massive explosions and larger-than-life superheroes. However, visual effects play a vital role in a wide range of content, yet often go unnoticed. At Sunshine, we seamlessly integrate VFX into our projects for various reasons - whether it’s cleaning up footage, creating dynamic transitions, or even compositing a 3D billboard on to real footage.
CLIENT ONBOARDING: THE GLENMORANGIE EXPERIENCE
Client onboarding can sometimes feel overwhelming. The excitement of a new client win quickly followed by folders full of brand documents, strategies, research and brand assets. Back in March this year, we were lucky enough to experience an onboarding like no other with our new clients at Glenmorangie.
REIMAGINING A CLASSIC: BEHIND THE SCENES WITH GLENMORANGIE
We are thrilled to share our recent collaboration with Glenmorangie on The Original 12 Years Old whisky. This project allowed us to put our creative expertise to the test to bring a fresh perspective to a classic single malt, highlighting the beauty of the bottle.
To bring this project to life, we spent time designing our set painting a colour matched background and working on finding the perfect lighting set up. To achieve our desired looks we used an array of different lights, attachments, soft-boxes a Lazy Susan and even a glass jug to help direct a shimmering effect on the bottle. It took a lot of tinkering and debating about our favourite looks but when we finished, we were all thrilled with how it came together.
We're super proud of the result – a beautifully crafted expression that captures the essence of Glenmorangie’s craftsmanship and the creative passion of our team.
HIGHLAND SPRING: LAUNCHING FLAVOURED STILL WATER
We recently launched a brand new range of Flavoured Still Water for Highland Spring on social. This was part of an integrated launch featuring social media, paid media, influencers, sampling, and shopper activations.
Our focus was very much on how we can make some social first content that would drive awareness and leave people wanting to try it.
NEW CLIENT: GLENMORANGIE
At the start of the year we had the mouth-watering opportunity to pitch for Glenmorangie. A brand we have admired from afar for a long time, inspired by their innovative approach to the world of whisky.
After a competitive process we are delighted to announce that we've been entrusted with their global social media account!
We can’t wait to start this epic journey, becoming Glenmorangie’s compass in the fast paced world of social media.
Here's to crafting wonder with whisky.
THE SUNSHINE STUDIO
The Sunshine studio, it's where our ideas grow. Peek inside where our creativity takes root and flourishes. It’s where seeds become scroll-stopping content. After all, you need Sunshine to Grow.
JENNY: LEADING CONVERSATIONS
Our amazing owner and CEO Jenny sat down with Barry Fearn and Barrington Reeves Founder & Creative Director of Too Gallus to chat about what inspired them as young agency founders, some of the challenges they faced as they’ve grown their businesses and what’s to come next.