PICKERING’S GIN: SOLVING CRIMBO LIMBO

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Written By Niketa Tripp

You know those days between Christmas and New Year? The days lost to eating entire cheeseboards, sorting through presents and watching ALL the Christmas TV Specials.

When Pickering's developed a gin calendar that challenged a diluted market and focused its attention on those last days AFTER Christmas - we knew our creative needed not only to entertain but establish those days as an event worthy of a calendar.

Enter Crimbo Limbo - the time after the bustling preparations and before the new years resolutions. Packed with entertaining family and trying to remember when to take the bins out - we took people to that time and showed them a day in the life of limbo.

The Results

  • 1.6 million Impressions

  • 91,000 Engagements

  • 5,000 Link clicks

Niketa Tripp
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