VETS NOW: LENDING A PAW TO CREATE A SUPER CUTE CONTENT PACKAGE

As a pet-friendly office, we couldn’t wait to help Vets Now refresh their socials. With over 60 clinics, they’re the UK’s go-to for emergency out-of-hours vet care – a team that knows pets aren’t just pets; they’re family.

Why?

Vets Now had big goals for their social channels but a small team with limited hours to make it happen. That’s where Sunshine came in, armed with a love for animals and a knack for content.

What?

This is where a ray of Sunshine was able to bring the golden glow they’d been hoping for. Sitting down with their marketing team, we were able to find where their gaps lay and filled this with insights from GWI, surrounding the attitudes and behaviours of animal lovers in the UK.

Turning insights into actions, we shot content with our very own four-legged talent and created engagement-focused videos suited to TikTok and Instagram. The content package was created to give their team enough to run campaign spikes over a 3-month period.

Results

We kicked things off with insights from GWI, diving into what makes UK animal lovers tick. From there, we created a three-month content package packed with TikTok and Instagram-ready videos, starring some very adorable four-legged talent.

Here’s what we achieved:

🐶 Over 500,000 video plays

🐾 TikTok following grew by 174%

🦴 Video views exceeded the target by 530%

By delivering strategy-led content, we gave Vets Now the tools they needed to hit their first paid activation running – all while keeping their brand (and love for pets) at the heart of everything.