TRTL: A COMFORT REVOLUTION

Embarking on a journey that could only be described as audacious, Trtl set out to turn the world of travel comfort on its head—or more accurately, to provide a cushy rest for weary heads in economy seats worldwide. The idea? To reinvent the travel pillow, transforming it from mere neck support into a ticket to arriving fresh-faced and adventure-ready.

Fast forward through years of innovation, and Trtl has evolved from a bright idea to a global sensation, with a product range that’s as beloved as it is widespread. It's not just about pillows; it's about redefining comfort for globetrotters everywhere.

How We Elevated the Strategy

In our quest to amplify Trtl's reach and wrap the world in the embrace of unparalleled travel comfort, we didn't just think outside the box—we recycled the box into eco-friendly luggage tags. Our strategy was a globe-trotting digital campaign, with first-class targeting to Trtl's prime markets while planting flags in yet-to-be-conquered territories.

Not one to follow the well-trodden path, we stitched together a bespoke influencer strategy. The aim? To stretch Trtl's elastic boundaries beyond their traditional territories, knitting together a global community of snugly supported travellers.

The backbone of our approach? A dynamic, dazzling array of platform specific creative content across Facebook, Instagram, Pinterest, and TikTok. We weren’t just creating assets; we were crafting digital postcards, showcasing the world's wonders through the lens of travel comfort. Our art directors, copywriters and designers crafted a brand world you’d want to visit again and again. And our content creators jet-setted to Geneva, Gdańsk, Lisbon, and beyond, capturing not just places, but experiences, all with a Trtl pillow in tow.

Our Victory Lap

The results? Well, they speak louder than a Jet2 flight during the school holidays:

• 21 Million impressed glances

• 8.3 Million captivated views

• 282,000 enthusiastic nods (and likes)

• 23,000 new members to the comfort club

In sum, we didn’t just market a travel pillow; we championed a movement. A crusade for comfort, a rally for rest, and a campaign for waking up ready to conquer the world (or at least the all inclusive breakfast buffet).